A growing branding battle in India’s health-focused dairy and food market is highlighting the difference between “low sugar” and “zero sugar” claims, as established brands and emerging startups compete for consumers seeking healthier alternatives. The debate reflects a broader industry trend where reducing sugar has become a major product innovation driver across dairy, beverages, and packaged foods. While “low sugar” products reduce sugar content, “zero sugar” products aim to eliminate sugars entirely, often using advanced processing technologies, alternative sweeteners, or ingredient reformulation.
Industry experts note that consumer demand for reduced-sugar products continues to rise, with food manufacturers increasingly using nutrition-based positioning to differentiate products in competitive categories. However, the discussion also raises questions around transparency, labeling practices, and consumer understanding of health claims. Recent regulatory scrutiny of sugar-related claims in the food sector has further intensified focus on how brands communicate nutritional benefits.
Analysts suggest that as health-conscious consumers become more informed, companies will need to balance marketing strategies with clear scientific evidence and transparent labeling to maintain trust. The development underscores the growing importance of nutrition-focused innovation, product differentiation, and regulatory compliance across the dairy and wider food industry. (The Economic Times)
Source: Dairynews7x7 20 June, 2026 Read full article here
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