Mother Dairy Extends Media Partnership with WPP Until 2030
Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of the National Dairy Development Board (NDDB), has renewed its integrated media mandate with WPP Media, extending a long-standing partnership through 2030. Under the renewed four-year agreement, WPP Media’s Wavemaker will continue to manage integrated media planning and buying for the dairy major, focusing…
Mother Dairy Launches India’s First Degradable Milk Pouch
In a significant sustainability milestone for the Indian dairy industry, Mother Dairy has launched India’s first naturally degradable milk pouch, introducing an innovative packaging solution designed to reduce plastic pollution without impacting milk quality or consumer convenience. The new pouch, unveiled ahead of World Environment Day (June 5, 2026), will initially be used for Mother…
Mother Dairy Rules Out Immediate Milk Price Hike
Mother Dairy has announced that it has no immediate plans to increase milk prices further despite ongoing cost pressures in the dairy sector. The company cited a comfortable milk supply situation and stable procurement conditions as key reasons for holding prices steady, providing temporary relief to consumers following the recent ₹2 per litre milk price…
Mother Dairy Launches Eco-Friendly Milk Pouch
Mother Dairy has unveiled what it describes as India’s first naturally degradable milk pouch, marking a major sustainability milestone for the country’s dairy industry ahead of World Environment Day. The innovative packaging will initially be introduced for Mother Dairy’s Cow Milk variant across the Delhi-NCR market from June 5, 2026, with the company aiming to…
Milk Price Hike Pressures Food Businesses
India’s latest milk price hike is beginning to ripple far beyond household kitchens, with tea vendors, dessert chains, cafés and small food businesses now struggling to absorb rising dairy costs without losing customers. Following Amul and Mother Dairy’s ₹2 per litre milk price increase effective May 14, food entrepreneurs across cities say shrinking margins and…
Dairy Stocks Rally After Milk Price Hike
Shares of major Indian dairy companies surged after Amul and Mother Dairy announced a ₹2 per litre increase in milk prices effective May 14, 2026, signaling improved revenue visibility and stronger margin expectations for the dairy sector. Investors reacted positively as the latest price revision is expected to help dairy companies offset rising procurement, feed,…
Mother Dairy Targets ₹24,000 Cr Revenue by FY27
Mother Dairy is aiming to scale up its topline to ₹24,000 crore in FY27, targeting over 20% revenue growth as it accelerates its transition from a regional player to a national dairy brand. The company reported a 17% increase in turnover to ₹20,300 crore in FY26 and now plans to expand beyond its core Delhi-NCR…
Damaged Dairy Delivery Sparks Quality Concerns
A viral social media video has raised serious concerns over last-mile quality control in dairy delivery after a customer alleged that a quick-commerce order from Zepto arrived with damaged and leaking dairy products, including a swollen Amul milk pouch and a torn Mother Dairy curd cup. The video, posted on March 18, 2026, has garnered…