Why is Amul bullish about its cheese offerings all of a sudden?
The brand has unveiled two ad films calling out companies that serve ‘fake cheese’, at a time when McDonald’s is dealing with a cheese controversy of its own. https://youtu.be/r_QSsUPphZA Amul has embarked on an assertive advertising campaign aimed at highlighting the authenticity of its cheese offerings amidst conversations about counterfeit cheese products in the market….
UP: PM Modi inaugurates Amul’s Banas Dairy Plant in Varanasi
Prime Minister Narendra Modi inaugurated Amul’s Banas Kashi Sankul milk processing unit in his parliamentary constituency of Varanasi in Uttar Pradesh. The plant is Amul’s largest plant in Varanasi. The Banas Kashi Sankul is a milk processing unit of Banaskantha District Cooperative Milk Producers Union Ltd built at the UPSIDA Agro Park, Karkhiyaon in Varanasi….
World’s dairy sector growing at 2%, India’s at 6%: PM Modi
Prime Minister Narendra Modi on Thursday exhorted dairy farmers in Gujarat to make Amul “the world’s largest dairy brand”. Speaking at the golden jubilee celebrations of Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand and sells dairy products under the brand name, he highlighted Amul’s current status as the world’s “eighth largest dairy”. He said…
Amul’s MD says we are ruthless in protecting our turf
In an interview with CNBC-TV18’s Shruti Mishra, Jayen Mehta, the Managing Director of Amul, shed light on the company’s market dominance, strategic approach to competition, and its unique stance on public listing. Amul, often hailed as the market leader in various dairy product categories, prides itself on not only protecting its turf but also actively…
Madhya Pradesh govt to give Rs 5 per liter as milk subsidy
Madhya Pradesh govt will give Rs 5 per litre as incentive to milk producing farmers in the state. The amount will be transferred directly into their bank accounts. Govt will bear a cost of Rs 200 crore per year on this incentive. Officials said that the focus of the Mohan Yadav-led BJP govt in MP was to increase milk production, streamline…
Amul launch Cattle feed to increase SNF in milk
Amul Dairy has launched a new feed variety that will improve solid-non-fat (SNF) in milk of cows and buffaloes. Problem of low fat and SNF in milk is common in the country’s domestic dairy industry. The milk union’s study revealed that low SNF content was due to less protein and energy in the diet provided to the dairy animals. “We had initiated…
Amul Eyes Sri Lankan Livestock Farms Team for Inspection in SL
A delegation from India’s Amul Company arrived in Sri Lanka to conduct inspections of farms owned by the National Livestock Development Board. The inspections, which began yesterday, are part of a preliminary assessment before the farms are potentially leased to Amul. The National Livestock Development Board owns 31 farms, spanning over 28,000 acres of land….
World Co-op Monitor: Amul makes India proud; comes 2nd globally
Amul has made a remarkable achievement by securing the second position globally in the Co-op Monitor, showcasing the strength of India’s dairy cooperative sector. The Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), operating under the renowned brand name Amul, clinched this prestigious spot among the world’s top 300 cooperatives. The ranking is determined by the…
Madhya Pradesh govt in talks with Amul for selling the surplus milk
The Madhya Pradesh government is trying to reach an agreement with Amul on selling the surplus milk that gets wasted due to lack of demand. Chief Minister Mohan Yadav recently addressed a joint meeting of Sanchi (MP’s cooperative dairy federation) and Amul officials in Ahmedabad. Managing director of Sanchi Satish Kumar S told that an…
GCMMF launches Sagar skimmed milk across India
The Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) on January 8announced the launch of Sagar Skimmed Milk across India. Sagar is one of the oldest brands of the GCMMF in milk powder and ghee segment. Sagar Skimmed Milk, which is aimed to meet the expectations of the changing consumer, will be sold at most affordable price to…