Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries Ltd (RIL), has entered India’s ice cream market with its new brand Bombay Creamery, putting established players including Kwality Wall’s and Vadilal Industries in focus. The launch is backed by RCPL’s national distribution infrastructure, retail scale and consumer insights, while the company says the portfolio is made with real dairy cream.
Bombay Creamery is being positioned around dairy-based ice cream and affordability, with the range available in cones, cups, tubs, bars and sticks, and prices starting at just ₹10. The rollout has begun in Western India, with a pan-India expansion planned, increasing competitive pressure in an already crowded organised ice cream market.
The market reaction was immediate. Kwality Wall’s shares fell as much as 3.6% to ₹42.75 on the NSE and were trading more than 3% lower at ₹42.94, while Vadilal Industries shares declined as much as 3.64% to ₹7,474. Kwality Wall’s is also working to shift its portfolio towards milk-based ice creams and has said it plans to convert its entire portfolio to milk-based products by 2027.
India’s ice cream market was valued at ₹243.50 billion in 2025 and is estimated at ₹271.7 billion in 2026, according to IMARC Group, with the market projected to reach ₹639.41 billion by 2034, representing a 11.29% CAGR during 2026–2034. Per-capita ice cream consumption has also increased from 400 ml in 2011 to nearly 1.6 litres in 2023, supported by rising disposable incomes, urbanisation and changing consumer preferences.
With Amul, Vadilal, Mother Dairy, Kwality Wall’s, Arun, Magnum and Baskin-Robbins already competing in the segment, Reliance’s combination of ₹10 pricing, dairy-based positioning, national distribution and retail reach could intensify the battle for consumers and shelf space across India.
Source: Dairynews7x7 04 Sep, 2026 Read full story here
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