RIL’s Ice Cream Entry Puts Rivals in Focus
Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries Ltd (RIL), has entered India’s ice cream market with its new brand Bombay Creamery, putting established players including Kwality Wall’s and Vadilal Industries in focus. The launch is backed by RCPL’s national distribution infrastructure, retail scale and consumer insights, while the company says the…