Milk Blending Protest Targets Adulteration Concerns
In a symbolic protest against milk adulteration and what they describe as inconsistent quality standards, dairy farmers in Jaipur, Rajasthan, introduced mock milk variants labeled M0, M20, M50, and M100, drawing a comparison with India’s ethanol-blended fuel categories such as E20 petrol. Under the demonstration, M0 represented pure milk, while M20 and M50 symbolized milk…
Farmers Oppose Proposed India-US Trade Deal
Farmer organisations across India have intensified opposition to the proposed India-US trade agreement, warning that greater market access for American agricultural products could adversely affect domestic agriculture, dairy, poultry, and food security. Bharatiya Kisan Union (Charuni) president Gurnam Singh Charuni stated that ongoing negotiations, which began in February 2025, are nearing completion and raised concerns…
Mother Dairy Extends Media Partnership with WPP Until 2030
Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of the National Dairy Development Board (NDDB), has renewed its integrated media mandate with WPP Media, extending a long-standing partnership through 2030. Under the renewed four-year agreement, WPP Media’s Wavemaker will continue to manage integrated media planning and buying for the dairy major, focusing…
Tripura, NDDB Join Hands for Dairy Growth
Tripura has signed a tripartite Memorandum of Understanding (MoU) with the National Dairy Development Board (NDDB) and the Gomati Cooperative Milk Producers’ Union Limited (GCMPUL) to accelerate cooperative dairy development and support the national vision of White Revolution 2.0. The agreement was signed at the New Secretariat in Agartala in the presence of Chief Minister…
IIM Graduate Builds ₹43 Crore Rural Dairy Enterprise
An IIM graduate who chose to return to his village instead of pursuing a conventional corporate career has built a dairy-focused agribusiness generating annual revenues of approximately ₹43 crore, highlighting the growing potential of rural entrepreneurship in India. According to reports, the entrepreneur leveraged modern dairy farming practices, value-chain integration, and direct market linkages to…
Himachal Milk Policy Sparks Political Debate
A political debate has emerged in Himachal Pradesh over the state government’s dairy policies, with Leader of Opposition Jairam Thakur criticizing the administration over alleged shortcomings in milk procurement and broader governance issues. Speaking in Shimla, Thakur raised concerns regarding the handling of the dairy sector and questioned the effectiveness of policies impacting milk producers….
Fake Milk Industry Evolves as Counterfeit Dairy Surges
India’s dairy sector is facing a growing challenge from counterfeit and adulterated products as fraudsters increasingly target high-volume dairy categories such as milk, ghee, khoya, paneer, and cheese. According to the ASPA-CRISIL State of Counterfeiting in India report, reported counterfeiting incidents across India increased 2.5 times to 187 cases in 2025 compared with 2018, with…
FSSAI Cracks Down on Cheap Milk Entering Bengaluru
The Food Safety and Standards Authority of India (FSSAI) has intensified action against the supply of low-cost milk entering Bengaluru through informal and potentially non-compliant channels, amid concerns over food safety and quality standards. Authorities have launched inspections and enforcement measures targeting milk being transported into the city at unusually low prices, raising suspicions about…
Karnataka HC Backs Probe Into Doctor’s Viral Food Reel
The Karnataka High Court has permitted an investigation into a doctor who posted a viral social media reel alleging the presence of harmful substances in food products, observing that public communication by professionals must be responsible and supported by evidence. During the hearing, the Court remarked that individuals cannot “generate panic like this” through social…
FMCG Giants Turn to D2C Brands for Future Growth
India’s leading FMCG companies are increasingly acquiring direct-to-consumer (D2C) brands as they look to capture emerging consumer trends, accelerate innovation, and strengthen their presence in premium and niche categories. Industry experts note that traditional FMCG players are using acquisitions to gain access to digital-first consumer insights, health and wellness segments, premium nutrition products, beauty and…