Hershey India is reshaping its growth strategy by withdrawing from general trade in non-metro markets and concentrating its investments on India’s top six metropolitan cities, marking a significant shift from the broader FMCG industry’s continued expansion into smaller towns. The company will prioritise premium urban consumers through modern trade, quick commerce, e-commerce and general trade in the largest metros while revamping its distribution network across select traditional trade markets to drive profitable growth.
Rather than pursuing nationwide retail presence, Hershey is betting that India’s largest cities and rapidly growing digital commerce ecosystem will deliver stronger returns as consumers increasingly spend on premium chocolates and packaged foods. The company described India as one of its most important global growth markets, supported by rising premium consumption, rapid urbanisation, increasing digital adoption and the expansion of omni-channel retail.
Hershey also reported that sales of its chocolate bars and quick commerce business have doubled, while syrups, spreads and baking products continue to record strong double-digit growth. The move reflects a strategic shift toward profitable, premium-led urban growth and highlights the increasing importance of digital retail channels in India’s evolving food and confectionery market. (economictimes.indiatimes.com)
Source: Dairynews7x7 30 July, 2026 Read full story here
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