Hershey Bets on India’s Top 6 Cities
Hershey India is reshaping its growth strategy by withdrawing from general trade in non-metro markets and concentrating its investments on India’s top six metropolitan cities, marking a significant shift from the broader FMCG industry’s continued expansion into smaller towns. The company will prioritise premium urban consumers through modern trade, quick commerce, e-commerce and general trade…
Mother Dairy Eyes Revenue Doubling in 4 Years
Mother Dairy is targeting to double its revenue over the next three to four years from its current turnover of ₹20,300 crore, with growth driven by new manufacturing facilities, value-added products (VAP), and quick commerce, according to Managing Director Jayatheertha Chary. The company is expanding its processing footprint with upcoming plants in Nagpur, Bihar, Punjab,…
Predatory Pricing in India’s Dairy Industry: How Cash Burn Is Distorting Milk Economics
The recent controversy around milk being sold at Re 1 on a quick-commerce platform in Bengaluru may appear at first glance like an aggressive promotional campaign or a festive customer acquisition strategy. Yet beneath the surface, it raises a far deeper and far more uncomfortable question for India’s dairy ecosystem, policymakers, cooperatives, ethical businesses and…
Nandini Seeks Probe into ₹1 Milk Sale Online
The Bangalore Urban, Rural and Ramanagara District Co-operative Milk Producers’ Societies’ Union Ltd (BAMUL), which markets the Nandini dairy brand under the Karnataka Milk Federation (KMF), has urged the Government of India and the Competition Commission of India (CCI) to investigate deep discounting of milk on quick-commerce platforms. In a March 14 representation to…