Predatory Pricing in India’s Dairy Industry: How Cash Burn Is Distorting Milk Economics
The recent controversy around milk being sold at Re 1 on a quick-commerce platform in Bengaluru may appear at first glance like an aggressive promotional campaign or a festive customer acquisition strategy. Yet beneath the surface, it raises a far deeper and far more uncomfortable question for India’s dairy ecosystem, policymakers, cooperatives, ethical businesses and…
Nandini Seeks Probe into ₹1 Milk Sale Online
The Bangalore Urban, Rural and Ramanagara District Co-operative Milk Producers’ Societies’ Union Ltd (BAMUL), which markets the Nandini dairy brand under the Karnataka Milk Federation (KMF), has urged the Government of India and the Competition Commission of India (CCI) to investigate deep discounting of milk on quick-commerce platforms. In a March 14 representation to…