Verka Records ₹551 Crore June Turnover, Up 14.79%
Verka, the flagship brand of Milkfed Punjab, recorded a turnover of ₹551 crore in June 2026, registering a 14.79% year-on-year growth from ₹480 crore in June 2025. The ₹71 crore increase was attributed to higher milk procurement, expanded processing capacity and strong demand for value-added dairy products under Punjab’s cooperative dairy development initiatives. Chief Minister…
Verka Pulls Ad After Public Backlash
Punjab’s leading dairy brand Verka has withdrawn a controversial social media advertisement for its mango lassi after facing widespread public criticism over a tagline that many consumers considered insensitive and inappropriate. The promotional reel, posted on Verka’s Instagram and Facebook pages, featured a young girl and carried the caption “How to kidnap me?”, a marketing…
Verka Launches Milk Van to Reduce Plastic Waste
In a move aimed at promoting sustainable dairy consumption and reducing plastic waste, Verka has partnered with Punjab Pollution Control Board to launch a milk vending van in Mohali. The initiative enables consumers to purchase fresh milk using their own reusable containers, helping reduce dependence on single-use plastic milk pouches. The milk vending van was…
Verka Launches Smart Vending Machines in Punjab
Punjab’s dairy cooperative brand Verka has launched a new generation of smart vending machines to modernize dairy retailing and improve consumer access to Milkfed products across the state. Named “Guddi,” the intelligent vending units have been introduced as companions to Verka’s existing “Veera” milk dispensing machines, marking another step in Punjab Milkfed’s technology-driven retail expansion…
Probe Sought in Multi-Crore Verka Fodder Scam
A probe has been sought into an alleged multi-crore fodder seed scam linked to the Verka Milk Plant in Chandigarh, raising serious concerns over procurement practices within the cooperative dairy system. The complaint alleges irregularities in the purchase of fodder seeds, with claims of inflated pricing and potential financial mismanagement involving significant public funds. According…
Army Rejects 125 MT Milk Powder from Milkfed
The Indian Army has rejected an entire consignment of ~125 metric tonnes (MT) of whole milk powder supplied by Punjab’s state-run dairy cooperative Milkfed under its Verka brand, after two batches failed quality checks. The rejection was communicated by an Army Service Corps unit based in Jammu to the Ludhiana District Cooperative Milk Producers Union,…
CMann govt revived Verka Milkfed Punjab
Milkfed Chairman Narinder Singh Shergill praised the work done by the Aam Aadmi Party government under the leadership of Chief Minister Bhagwant Mann in Punjab’s milk/dairy sector and highlighted Verka’s achievements over the past three years. Addressing a press conference on Sunday in Chandigarh, alongside Milkfed directors Ranjit Singh, Amandeep Singh, Rameshwar Singh, Bhupinder Singh,…
Automatic Plant for curd and lassi worth Rs 123 cr at Verka
Four years after becoming fully automatic and increasing its daily milk processing capacity to 2.5 lakh litres per day, which can be increased to 5 lakh litres, a new feature in the form of an automatic machine to prepare curd and lassi at a cost of Rs 123 crore would be set up at Verka…
Milk brands Amul & Verka are expanding beyond comfort zones
Punjab, the state with the highest per-capita milk availability, is witnessing a unique transition in the marketing strategies of the two leading milk brands (File Image) The ‘utterly butterly delicious’ Amul girl, always seen in her red polka dot frock and a matching ribbon in her hair, now also wears Punjabi attire salwar-kameez. The Amul…
Verka hikes milk purchase price by ₹10 per kg of fat
The buffalo milk price has been increased from ₹810 per kg of fat to ₹820 per kg. The cow milk price has been increased from ₹770 per kg fat to ₹780 per kg. Milkfed has increased the purchase price of milk by ₹10 per kg of fat. Ludhiana plant general manager Surjit Singh Bhadour said that…