Dairy Leads India’s Protein Shift Over Alternatives
India’s evolving protein consumption landscape continues to favour dairy over plant-based and alternative sources, reinforcing its dominant role in the country’s nutrition economy. Despite growing interest in protein diversification, dairy remains the most accessible, affordable, and culturally integrated source of high-quality protein, offering a strong advantage in terms of both reach and nutritional value. According…
Value-Added Dairy Gains Momentum in Urban India
India’s urban dairy consumption is undergoing a major shift from traditional liquid milk to value-added dairy products, driven by changing lifestyles, rising incomes and increasing health awareness among consumers. Products such as flavoured milk, yogurt, cheese, paneer, probiotic drinks and fortified dairy beverages are witnessing strong demand, particularly among younger and working populations seeking convenience…