Gen Z Reshapes SE Asia Dairy Playbook
Southeast Asia’s dairy market is undergoing a Gen Z-led transformation, where taste, health, and hybrid innovation must coexist—without compromise. A new industry insight highlights that brands failing to balance indulgence with wellness risk losing relevance with the region’s most influential consumer segment. The study reveals that nearly two-thirds of Gen Z consumers prefer dairy beverages…
Functional dairy rises amid global food volatility
Functional dairy is emerging as a key growth driver in the global food and beverage sector, supported by rapid technology-led innovation that is repositioning the category within the broader functional foods space. According to FoodNavigator Asia’s latest Trend Tracker, rising consumer awareness and demand for better value-for-money products have fueled the meteoric growth of functional…
Sova Launches Lactase Enzyme for Dairy Digestion
India’s precision health-tech startup Sova has introduced a Lactase Enzyme supplement designed to help lactose-intolerant consumers digest dairy products without discomfort. The 3X-potency formulation breaks down lactose—the natural sugar in milk—helping reduce symptoms such as bloating, gas and digestive distress after consuming dairy foods like milk, coffee, ice cream and cheese. The supplement also contains…