Kwality Wall’s, the ice cream brand under Hindustan Unilever Ltd. (HUL), has launched a new premium brand, The Dairy Factory, to strengthen its presence in the real dairy ice cream segment. The Dairy Factory products are made with 100% fresh milk using a slow-churning process to offer a richer, creamier texture.
Available in four variants — Vanilla, Butterscotch, Mango, and Chocolate — the range will be sold via nearby stores and quick commerce platforms in both party packs and tubs.
According to Toloy Tanridagli, head of HUL’s ice cream business, this launch aligns with the company’s mission to innovate and meet diverse consumer preferences by combining traditional dairy richness with modern convenience. The new range emphasizes real dairy and premium ingredients, catering to rising demand for authentic, high-quality frozen desserts.
Kwality Wall’s continues to operate across multiple formats, balancing luxurious ice creams and affordable frozen treats, further enhancing its portfolio to stay competitive in a growing but fragmented Indian ice cream market.
Industry Insight:
The Dairy Factory brand reinforces a growing trend of premiumization in India’s dairy dessert segment, opening fresh opportunities for dairy entrepreneurs in artisanal, real-milk-based product innovations.
Source : Dairynews 7×7 April 28th 2025 Agencyfaqs