GRB Dairy Foods has launched a new multilingual campaign showcasing the scientific testing and quality-assurance processes used to validate the purity and authenticity of its ghee. The campaign, being rolled out across Tamil, Telugu, Kannada, Malayalam, Marathi, Hindi, Odia and Bengali, uses digital and social media content to explain how advanced laboratory science supports ghee quality.
At the centre of the campaign is Gas Chromatography (GC), a high-precision analytical technique used to examine the chemical composition of food products. GRB says GC creates a unique “molecular fingerprint” of ghee, helping authenticate its composition and assess it against the company’s rigorous quality standards.
According to Balakarthik Balasubramaniam, Director, GRB Dairy Foods, the initiative is aimed at taking food science beyond laboratories and manufacturing facilities and making the quality-validation process easier for consumers to understand. The campaign uses a film and digital content to connect technology and expertise with transparency, consistency and consumer trust.
GRB Dairy Foods has also recently introduced an Inductively Coupled Plasma Mass Spectrometry (ICP-MS) instrument at its Central Laboratory in Hosur for food-safety testing of metal contaminants. The company says the adoption of GC and ICP-MS reflects its approach of positioning scientific testing not only as a quality-control function, but also as part of its consumer communication and brand proposition.
The move highlights a broader shift in dairy and food marketing: purity claims are increasingly being supported by visible, science-backed quality assurance, giving consumers greater insight into the processes behind the products they buy. GRB, which has built its food business over decades, is using laboratory technology as a way to make the traditionally invisible side of ghee manufacturing more transparent.
Source: Dairynews7x7 04 Sep, 2026 Read full story here
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