MeraPashu360 provides doorstep delivery of cattle to farmers

MeraPashu360, a startup founded by alumni from IIT Madras, is aiming to cater to the rural landscape in Haryana, Uttar Pradesh, Rajasthan, and Delhi with its doorstep delivery system for cattle and related needs of dairy farmers. The online marketplace introduced by MeraPashu360 allows dairy farmers to buy and/or sell cattle as well as procure…
MilkLane: Redefining Indian Dairy with Technology and Transparency

MilkLane, an innovative dairy unit of agri-tech platform Innoterra, is redefining the way milk is produced, sourced, and delivered. With a focus on quality, traceability, and financial inclusion, MilkLane is bridging the gap between technology and traditional dairy farming. Quality Assurance: Safe Milk for All MilkLane’s commitment to quality begins at the source. MilkLane is India’s first…
The impact of rising temperature on Indian dairy

Summers in India are getting hotter and 2024 will be no different. The Indian Meteorological Department’s (IMD) forecast for 2024 indicates that India will face a harsh summer with longer than usual heat waves. Last year was the 2nd hottest year for India (2016 being the hottest) in the last 122 years, exposing humans, animals…
Nestle India CMD Dismisses NGO Accusations on Baby Food

Recently, Nestle India CMD Suresh Narayanan was in the hot seat as he fielded questions on the sugar controversy triggered by a recent report released by Swiss investigative organisation Public Eye. Narayanan vehemently dismissed accusations made by the Swiss NGO about Nestle having “double standards” for developed and developing markets. The report alleged that Nestle’s…
Dairy farmers face unprecedented crisis in Kerala due to heat

Livestock farmers in the State are facing an unprecedented crisis as intense heat and humidity are having a deadly effect on farm animals. While dairy cow mortality has hit an all-time high with thermal stress killing around 500 cattle across the State in two-and-a-halfmonths, poultry producers are also in distress. Farmers say the cows, mostly crossbreeds, just…
Activists call out FSSAI for increasing permissible level of pesticides in Indian herbs, spices

Much to the outrage of activists and scientists, the Food Safety Standards Authority of India (FSSAI) increased the maximum residue limit (MRL) of pesticides in herbs and spices by a whopping 10 times. The order dated April 8, 2024, revealed that the MRL of pesticides has increased substantially from 0.01 milligrammes per kilogramme (mg /…
Godrej Jersey To Expand Its Retail Presence and Parlours Across India

Godrej Jersey, an Indian dairy company, is trying to make a move into the untapped potential of the milk market by addressing the competitive dynamics of the sector. Lucrative opportunities exist in areas such as value-added dairy products, organic/ farm fresh milk and exports. The market growth in Dairy requires support of significant infrastructure investment…
Dairy farmers in Kerala welcome heat index-based insurance cover for animals

Dairy farmers have responded keenly to the heat index-based cattle insurance scheme rolled out by the Ernakulam Regional Cooperative Milk Producers’ Union (ERCMPU). The novel scheme, introduced for April and May considering the rising temperatures, saw around 25,000 animals getting the insurance cover. Taking the average number of animals per dairy unit, around 10,000 farmers…
Delhi HC directs action against use of oxytocin in dairy colonies

The Delhi High Court has directed authorities to take action against the spurious use of oxytocin in dairy colonies here, saying the administration of the hormone amounts to animal cruelty and is an offence. A bench headed by Acting Chief Justice Manmohan Court asked the Delhi government’s department of drugs control to conduct weekly inspections…
A scientifically-evolved and truly accountable FSSAI need of the hour

Nestle accused of varying levels of sugar content in products for India and European nations We can’t let the FSSAI to get away with it. There are 26 scientific committees that FSSAI has constituted for setting standards and yet if the norms are so relaxed it becomes obvious that the ‘conflict of interest’ is much…