From Commodity to Credibility: The Changing Face of Dairy Branding
The recent move by Madhusudan Dairy to onboard Akshay Kumar as its brand ambassador may appear, at first glance, as another celebrity endorsement in a crowded FMCG landscape. However, when viewed in the context of evolving consumer behaviour and regulatory tightening, it reflects a deeper and more structural shift underway in the dairy sector. For…
India’s Dairy Growth Slows Amid Supply Crunch
India’s ₹14 trillion dairy sector is facing a structural demand-supply imbalance, with milk production growth slowing sharply even as demand continues to rise, according to a recent industry report. Over the past 4–5 years, annual milk production growth has dropped from 6–7% (till 2022) to just 3.5–3.8%, signalling a systemic slowdown in the world’s largest…
Cooperatives Drive Dairy Growth & Farmer Income
Dairy cooperatives in India continue to play a central role in ensuring remunerative and stable pricing for farmers, with procurement prices determined based on cost of production and market dynamics, according to a government statement. Payments to farmers are increasingly automated and directly credited to bank accounts, improving transparency and efficiency across the value chain….
Bamul Hints at Milk Price Hike Amid LPG Crisis
The Bengaluru Milk Union Limited (Bamul) has hinted at a possible increase in milk and dairy product prices, citing rising operational costs triggered by the ongoing LPG crisis. Bamul chief DK Suresh indicated that if gas consumption is not reduced, the additional financial burden could make a price hike unavoidable. Milk unions have been instructed…
TN Dairy Farmers Face Losses as Prices Lag Costs
Dairy farmers in Tamil Nadu are incurring significant losses as milk production costs have risen to around ₹61 per litre, while procurement prices remain far lower across channels, according to farmer bodies. The Tamil Nadu Milk Producers Welfare Association highlighted that nearly 30 lakh farmers are engaged in milk production, with pricing gaps severely impacting…
Krishna Milk Union Sets Record Procurement Price
The Krishna Milk Union has announced the highest-ever milk procurement price in Andhra Pradesh, offering a major boost to dairy farmers amid rising input costs. With the inclusion of bonuses effective from April 1, 2026, farmers are set to receive ₹935 per kg of fat, marking a record payout in the state’s dairy sector. The…
Nova to Invest ₹300 Mn in Malanpur Expansion
Sterling Agro Industries Limited, which markets dairy products under the Nova brand, is set to invest ₹300 million (around ₹25–30 crore) to expand the capacity of its Malanpur (Madhya Pradesh) dairy plant as part of a broader consolidation strategy. The company plans to streamline operations by shutting down its underutilised Kasganj (Uttar Pradesh) facility and…
From Climate Conversations to Dairy Reality: The Shift from Pilots to Scale
The conversation on climate resilience in India’s dairy sector is no longer about intent—it is about execution. This was the underlying tone of the recent industry dialogue convened by the Confederation of Indian Industry in collaboration with Environmental Defense Fund, on March 30th,2026 at Le Meridan New Delhi., where policymakers, industry leaders, and practitioners came…
Birla Pushes Dairy Cooperatives in Kota-Bundi
Om Birla has called for a major expansion of dairy cooperatives to accelerate integrated dairy development in Rajasthan’s Kota-Bundi region, while chairing a high-level review meeting at Parliament House on March 27, 2026. The meeting, attended by Union Minister Rajiv Ranjan Singh and senior officials, focused on strengthening the dairy ecosystem through cooperative expansion, improved…
Punjab Farmers Shift from Crops to Dairy
A growing number of farmers in Punjab are moving away from the traditional wheat–paddy cycle towards dairy farming, seeking better and more stable incomes. A notable example is Gurnam Singh from Gurdaspur, who transitioned after receiving training at Krishi Vigyan Kendra (KVK) Gurdaspur in 2016 and formally entered dairy farming in 2017–18. Today, he manages…