Mother Dairy will launch this summer 30 new products, mainly in ice cream and yoghurt categories, as it expects a 25-30 per cent increase in consumer demand, a top company official said.
Mother Dairy, a leading milk supplier in Delhi-NCR, has nine company-owned dairy processing plants with a total capacity of more than 50 lakh litres per day.
Mother Dairy Fruits and Vegetables Pvt Ltd MD Manish Bandlish said, “Summer is the most anticipated season for our business, especially for categories like ice creams, curd and beverages”.
“With the Indian Meteorological Department’s (IMD’s) prediction of above-normal temperatures and a hot summer this year, we are expecting a multi-fold surge in demand for these categories,” he added.