Karnataka Milk Federation (KMF) is launching a major upgrade of its Nandini milk booths and parlours to reinforce the brand’s presence and counter increasing competition from private players—most notably Amul, which has been aggressively expanding metro kiosks across the state.
Under the initiative, existing milk booths and parlours—frequently housed in older, traditional structures—will undergo design overhauls. Expect modern facades, branded signage, improved interior layouts, refrigeration upgrades, and enhanced visibility. Some prominent outlets in Bangalore will be fully redesigned as contemporary milk cafés, complete with seating, chilled displays, ice‑cream counters, and possibly café‑style offerings like flavored milk, shakes, and live product counters.
KMF also plans to roll this modernization out via franchise partnerships, inviting existing licensees to refurbish in accordance with the new brand blueprint, and onboarding fresh stall owners to expand reach. The move is expected to boost outlet count by 200–250 across key urban areas, improving accessibility and consumer engagement.
Operationally, the facelift targets sharper product differentiation—showcasing a wider range of Nandini items like curds, paneer, sweets, ice cream, and flavored milk—and aims to improve footfall, per‑outlet sales revenue, and retail competitiveness.
For KMF stakeholders, this revamp aligns with a long-term strategy to elevate retail visibility, professionalize consumer touchpoints, and support cooperative member incomes by driving volume and increasing margins through downstream branding.
Industry Insight
Modernizing rural and urban Nandini outlets is a strategic move to defend market share, align with evolving consumer preferences, and enhance cooperative competitiveness—crucial as private-sector dairy disruptors gain ground.
Source : Dairynews7x7 June 23rd 2025 The Hindu