In a bizarre and momentarily comical glitch, Swiggy Instamart listed standard milk packets—Amul Gold, Amul Taaza, and Mother Dairy varieties—at an eye-watering price of ₹45,758 per litre. Multiple SKUs, regardless of brand or fat content, were affected. A curious user added two packets to their cart, triggering a total bill of ₹91,516—humorously accompanied by a ₹29 “discount”. Though the pricing error has since been corrected, it sparked online hilarity and questions about the platform’s internal QA mechanisms. Swiggy has not issued an official explanation, but speculation ranges from misplaced decimal points to backend testing errors.
Industry Insight:
While clearly a tech glitch, such incidents spotlight the critical need for robust product data validation in e-commerce platforms. In a price-sensitive market like dairy, even digital perception matters.
As of now, Swiggy has not officially commented on the bizarre pricing. The issue appears to have been corrected, but it remains unclear whether the error was due to a misplaced decimal, internal testing gone rogue, or a backend malfunction.
Got 90K? Buy a Cow Instead.
While the glitch has likely been fixed by now, it definitely gave netizens a laugh—and a reminder to always double-check your Instamart cart before hitting “Place Order.” Because in today’s economy, apparently, even milk can have a luxury label.
Source : Dairynews7x7 April 12th 2025 Republic