Yili Wins Four Innovation Awards at Global Dairy Congress
At the 2025 Global Dairy Congress in Amsterdam, Yili Group secured four prestigious World Dairy Innovation Awards—continuing its unbeaten streak for six consecutive years. The awards recognize Yili’s progress in four trade‑relevant categories: intolerance-friendly innovation, ice cream, artisan dairy, and CSR/sustainability . Over 177 submissions across 20 categories were evaluated, underscoring the competitive intensity and […]
Madison wins media mandate for Parag Milk Foods
Madison has won the media mandate for Parag Milk Foods. The dairy-based product maker had issued a Request for Proposal (RFP) in April this year for its media planning and buying account. Madison will manage the media duties for all the sub-brands. According to sources, the account size is approximately INR 100 to 120 crore. […]