Britannia’s Winkin’ Cow Becomes Rs 100 crore Brand in FY22
Britannia industries said dairy beverages brand Winkin’ Cow has surpassed Rs 100-crore revenue mark and the food company is expanding its offerings to various segments in the category. The company aims to grow the brand by 50 to 60 percent every year with the infusion of consumer-led franchise-building as well as portfolio expansions, said Varun Berry, Managing […]
How Parle Agro is milking the flavoured milk market with Smoodh
A few months ago, Nadia Chauhan went on an excursion to Patalganga River, some 60 km east of Mumbai. Nestled amid the rocky Sahyadri mountains and flanked by grassy vistas, she noticed local kids wading into the cool waters holding packs of Smoodh—a newly launched flav`oured milk drink from the house of Parle Agro, the […]