Scorching summer makes Mother Dairy bullish on VADP led by ice-creams
Ice-creams category grows by 40-50 per cent over 2019 levels; to ramp up distribution and portfolio of sub-brand Nutrifit Amidst soaring temperatures and revival of out-of-home sales, Mother Dairy expects to rake in revenues of ₹2,000 crore in FY23 for its value-added dairy business comprising of products such as ice-creams and dairy-based beverages. The company also […]
Mother dairy tightens its seat belt to explore over 4 billion USD unorganised Paneer market
Mother Dairy just announced its latest campaign for its brand of packaged paneer. The campaign has been launched with a specific purpose to position the leading dairy brand’s packaged paneer. It positions their dairy item as a hygienic alternative to the unpacked loose variants sold in the unorganised market. Every Indian milk consuming household (apart […]