India’s ₹10 beverages- Campa, Smoodh and now, Amul Tru
Amul, Parle Agro, Reliance Consumer Products and Dabur are expanding their ₹10 beverage offerings to meet rising demand for affordable drinks. Amul launched Tru dairy-based drinks at this price, impacting competitors like Coca-Cola and Pepsi. From buttermilk to fruit drinks and sparkling beverages, consumer companies are driving deeper into the market for ₹10 packs. Amul, Parle Agro, […]