Pepsi vs Coke vs Campa vs Smoodh vs Amul TRU :Rs 10 heat
Pepsi vs Cola vs Ambani’s Campa vs Smoodh vs Amul TRU: With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market competition is only getting tighter. Pepsi vs. Cola vs. Ambani’s Campa vs. Smoodh vs. Amul TRU: India’s leading fast-moving consumer goods (FMCG) companies are increasing their bets […]
Top 5 Indian food brands have Dairy portfolio- Amul, Mother Dairy, Nandini shines again
Brand Finance’s Global Brand Equity Monitor Research utilises a comprehensive framework to track and measure the core building blocks that underpin strong brands, while delivering nuanced insights that direct strategy for understanding, maintaining and building brand strength. Brands, and customer relationship with brands, are complex. As such they require attention, direction and measured support if […]
What’s common between Amul and Parle G?
Consumers and brands alike were blindsided by the pandemic and subsequent lockdowns, but a few companies with operations outside India were slightly ahead of the curve. While the list of companies able to achieve this feat is long, for a household brand, catering to a country of 1.38 billion people, it was one of the toughest strategies to crack. […]
Parle Agro’s quest for ₹10 price point in scaling dairy milk beverages
In 2021, home-grown beverage manufacturer, Parle Agro (maker of Frooti and Appy Fizz) entered the dairy-based beverage business with the launch of Smoodh, its flavoured milk brand. Not only has the company extended Smoodh to yogurt-based beverages, joint managing director Nadia Chauhan is confident that her portfolio of dairy beverages would contribute 50% of the […]
Parle Agro signs Varun Dhawan for its dairy offering Smoodh
The company has launched a multi-channel campaign to drive reach and awareness Parle Agro has rolled out a campaign for its new dairy offering, Smoodh. The brand has roped in actor Varun Dhawan as the national brand ambassador. “The actor is deep-rooted in the hearts and minds of consumers in India that will help maximise […]
DAIRY NEWS Mondelez extends Bournvita into cookies, second brand extension in 2020
Food major Mondelez is extending its Bournvita brand into the cookie space, marking its second extension of the brand in five months. In August, the company had entered breakfast cereals via Bournvita, launching it in two markets, including Maharashtra and Andhra Pradesh. The back-to-back launches point to a larger game plan that the company has […]