Dulquer Salmaan campaigns for ‘Smoodh’ in South Indian markets
Parle Agro has launched Smoodh Fruit Smoothies under their dairy brand, Smoodh. Parle Agro has signed Dulquer Salmaan as the brand ambassador of ‘Smoodh’ for the southern markets of India. He has joined Varun Dhawan who is the face of the brand nationally. Dulquer Salmaan has made his debut for Smoodh in a TVC for […]
Parle Agro’s quest for ₹10 price point in scaling dairy milk beverages
In 2021, home-grown beverage manufacturer, Parle Agro (maker of Frooti and Appy Fizz) entered the dairy-based beverage business with the launch of Smoodh, its flavoured milk brand. Not only has the company extended Smoodh to yogurt-based beverages, joint managing director Nadia Chauhan is confident that her portfolio of dairy beverages would contribute 50% of the […]
How Parle Agro is milking the flavoured milk market with Smoodh
A few months ago, Nadia Chauhan went on an excursion to Patalganga River, some 60 km east of Mumbai. Nestled amid the rocky Sahyadri mountains and flanked by grassy vistas, she noticed local kids wading into the cool waters holding packs of Smoodh—a newly launched flav`oured milk drink from the house of Parle Agro, the […]
Parle Agro signs Varun Dhawan for its dairy offering Smoodh
The company has launched a multi-channel campaign to drive reach and awareness Parle Agro has rolled out a campaign for its new dairy offering, Smoodh. The brand has roped in actor Varun Dhawan as the national brand ambassador. “The actor is deep-rooted in the hearts and minds of consumers in India that will help maximise […]
Parle reenters dairy category with Smoodh Flavored milk
Twenty years after its brief flirtation with dairy products, Parle Agro Pvt. Ltd is back in the market with Smoodh flavoured milk, throwing a challenge to rivals such as Amul, Nestle and ITC which have carved up India’s value-added dairy beverages market. The Mumbai-based maker of Frooti and Appy fruit drinks soft-launched Smoodh at ₹10 per 85ml […]