Cadbury Dairy Milk chocolate bar is hit by shrinkflation
Shoppers are being hit with a bad news onslaught as the cost of living crunch hits like a mugger and Cadbury Dairy Milk chocolate is the latest victim. Supermarket executives have warned that they cannot swallow the rising costs to keep shelf prices the same as inflation reached a 30 year high of 6.2 per […]
Cadbury Dairy Milk new campaign ‘Fridge Mein Meetha, Toh Ghar Meetha
Cadbury Dairy Milk has rolled out a campaign ‘Fridge Mein Meetha, Toh Ghar Meetha,’ which shows how stocking ‘meetha’ at home can go a long way in making your everyday moments sweeter. With people spending a lot more time indoors, the campaign highlights daily relatable occasions where consumers open their refrigerators for smaller moments of […]
India is considered to be No 1 potential chocolate market of the world
India has long been known for its love affair with sugar. Sweets play a major role in festivals and family celebrations and delicacies such as gulab jamun — fried dough balls soaked in syrup —and barfi —made with condensed milk — are popular gifts. Not only is India the world’s biggest consumer of sugar, it’s […]
April-June performance by dairy majors showed slow growth against no growth despite Covid-19
Nestle showed a marginal decline in Profit before tax from Rs 659 Crores in Qtr 1 last year to Rs Rs 652 Crores in Apr-Jun 2020. Total revenue showed a micro growth of 1.7% to Rs 3050 crores as against Rs 3000 Crores reported last year. Net profit for Apr-Jun quarter showed a growth of […]