Hatsun Agro acquires Milk Mantra dairy
Hatsun Agro Product Limited (HAP), a dairy product manufacturer, has announced the acquisition of 100% of the share capital of Milk Mantra for Rs 233 crore ($27.5 million). This acquisition aims to strengthen HAP’s presence in the Eastern India dairy market, particularly in Odisha, where Milk Mantra’s brand, ‘Milky Moo’, has established a strong foothold, […]
Milk Mantra Posts INR 12.3 Cr Loss In FY23 As Sales Remain Flat
SUMMARY Milk Mantra slipped into the red in FY23 after reporting a net profit of INR 13.6 Cr in FY22 The dairy tech startup’s operating revenue rose a marginal 2% year-on-year (YoY) to INR 272.9 Cr in FY23 as sales of milk dipped 4.6% YoY Total expenditure increased 13% to INR 289.4 Cr in FY23 […]
Can new age dairy disruptors outsmart India’s famed milk cooperatives?
Minati Patnaik, a 55-year-old homemaker in Bhubaneswar had been buying milk from a local milkman for over three decades. Though the latter was infamous for adulterating the milk, Minati chose to ignore it as she had heard worse stories of adulteration by local milk co-operatives. It’s been five years since Minati switched allegiance to Milky […]
Milk Mantra expects to have a revenue of ₹1,000 crore in 4-5 years
Milk Mantra expects to quadruple its revenue in the next four-five years to ₹1,000 crore; as it expands across eastern India both online and offline, says founder Srikumar Misra. The Bhubaneswar-headquartered dairy-company said it suffered distribution disruptions and took a hit on sales; during the Covid-19-induced lockdowns this year and in 2020, but it kept […]
Sri Kumar Misra from Milk Mantra wishes to transform the food value chain
In 2009, Srikumar Misra quit his lucrative job in London to return home and start an ethical sourcing model with Milk Mantra. “Growing up, I often interacted with farmers and their children at my grandparent’s farm. These children would grow up and work to support their families and would never get a chance to come […]
Milk Mantra appoints Sandipan Ghosh as Chief Operating Officer
Milk Mantra has appointed accomplished food & dairy industry leader Sandipan Ghosh as Chief Operating Officer (COO). He will lead full company operations and drive scale and innovation at Milk Mantra optimising the entire process of tech enabled growth from farmer sourcing to production, supply chain, sales & marketing and the D2C subscription app. With […]
DAIRY NEWS Milk Mantra launched Chocolate Chenna Poda on Janmashtami
Milk Mantra is an Indian agricultural dairy products startup based in Odisha, India. Founded in August 2009 by former director at Tetley Srikumar Misra and first operational in 2012, it is India’s first venture capital-backed agricultural startup. It was set up to solve the milk scarcity problem in the state. Srikumar shared about launch of chocolate flavored Chena poda on […]
US based DFC committed RS 76 Crores to Milk Mantra
Former director of Tetley, Srikumar Misra and Rashima Misra founded Milk Mantra in 2009. The compnay started its operations in 2012. The company collects milk from around 60,000 farmers. The turnover of the company is around Rs 220 crores with a customer base of close to 300000 on daily basis. The company operates in the […]