FMCG Zeitgeist: Gearing up to serve the customer of tomorrow
The customer of tomorrow, in a fast-changing scenario, wants everything at the swipe of a screen and a click of a button. The customer of tomorrow is even unwilling to step out and check the physical market and wants to buy most stuff online. Along with millennial, as a large number of Gen Z-ers come […]
Marico, Dabur and Amul launched more Ayurvedic products during Covid
Evolving consumer needs during COVID-19 has prompted a slew of companies to look at ayurvedic products. Also, with government guidelines advising people to consume turmeric and giloy to prevent infection, demand for ayurvedic products have increased. To capitalise on the demand for such products, fast-moving consumer goods companies (FMCG) such as Marico, Dabur and Amul have already […]