FSSAI’s Registration Mandate: Boosting Clean Milk and Food Safety
The Food Safety and Standards Authority of India (FSSAI) has issued a recent notification mandating the registration of primary milk producers, aimed at improving milk safety, traceability, and quality. This move targets the unorganized sector of the dairy industry, especially small and marginal dairy farmers, to raise awareness about clean milk production and address prevalent […]
Madison wins media mandate for Parag Milk Foods
Madison has won the media mandate for Parag Milk Foods. The dairy-based product maker had issued a Request for Proposal (RFP) in April this year for its media planning and buying account. Madison will manage the media duties for all the sub-brands. According to sources, the account size is approximately INR 100 to 120 crore. […]