Ksheer Ghee’s new campaign highlights flavour that speaks for itself
The digital film will be amplified across multiple digital platforms, including Instagram, Facebook, YouTube, and various OTT channels. DS Group (Dharampal Satyapal Group), a multi-business corporation and an FMCG conglomerate, has unveiled a new campaign for its Ksheer Ghee range titled as “Jab Khaana Bane Ksheer Ghee Se, Toh Gul Ho Jaye Boliyaan, Chatpataye Ungliyaan.” This campaign, developed […]
DS Group appoints ‘Atom Network’ as Creative Partners for Dairy
The Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, announced ‘Atom network’ as the creative partner for the dairy business, today. DS Group is poised to enter an exciting phase in the dairy industry with its brands, Ksheer and Ovino and the mandate includes creative duties for these brands, focusing on […]
DS Group appoints ‘Atom Network’ as Creative Partners for Dairy
The Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, announced ‘Atom network’ as the creative partner for the dairy business, today. DS Group is poised to enter an exciting phase in the dairy industry with its brands, Ksheer and Ovino and the mandate includes creative duties for these brands, focusing on […]
DS Group acquires Bengaluru-based chocolate brand LuvIt
In a strategic move to expand its packaged foods portfolio, DS Group has acquired Good Stuff Pvt Ltd that owns chocolate and confectionery brand LuvIt. The move will strengthen the company’s presence in the chocolates and confectionery space. It also comes close on the heels of the company’s partnership with Swiss chocolate brand Laderach for […]
DS Group forays into chocolate segment
FMCG company Dharampal Satyapal Group (DS Group) has forayed into chocolates to add to its portfolio of confectionaries, beverages, spices, mouth fresheners and hospitality. According to Rajiv Kumar, vice-president of DS Group, they have a premium chocolate brand and are preparing to enter the mass segment chocolate industry soon, giving them a presence across the […]
Sunil Bansal Head of Patanjali Dairy group passed away due to Covid
Sunil Bansal, who headed the dairy business of Yoga guru Ramdev’s Patanjali Ayurved, died of COVID-19, the company said on Monday, adding it had no “role in his allopathic treatment.” Mr Bansal, 57, who was Vice President in the Dairy Division of Patanjali Ayurved Ltd, died on May 19. A specialist in dairy science, Mr […]