Juice and dairy beverage focussed on affordability, health
At a time when soft drink players are locked in a battle amidst intensifying competition, the juice and dairy beverage industry is also stepping on the gas. Industry players have been sharpening their focus on the affordability plank with the onset of summer season. They are ramping up distribution of small packs, launching new products besides […]
Cola, beverage & dairy firms eye 25% growth this summer
Capitalising on the soaring temperature, FMCG firms selling juices, fizz drinks, ice creams and milk-based beverages, including Parle Agro, ITC Foods, Mother Dairy, Coca-Cola, and Rasna have ramped up the production and stocks of low-unit packs (between Rs 5- Rs 10) to drive consumption and volume growth. After a tepid 2023 due to a weak […]
Which drink is best for hydration? Hint: It isn’t water
When you’re thirsty and in need of a drink, which beverages are best at keeping you hydrated ? Sure, you can always reach for a glass of water — but plain H20 isn’t the most hydrating beverage around, according to a study from Scotland’s St. Andrews University that compared the hydration responses of several different drinks. The […]