Kick off. Grabbing an Amul drink, don’t miss Ronaldo on pack
This edition of the FIFA World Cup will see Indian dairy consumers reach out for a health drink that is sure to give them a different kind of kick. India’s top dairy brand Amul has tied up with the Portuguese Football Federation (FPF) to display the players’ images on its products, allowing Indian soccer fans to strike […]
The board of GCMMF has appointed Jayen Mehta as a COO of Amul
After a year’s break, the board of Gujarat Co-operative Milk Marketing Federation (GCMMF), the country’s largest dairy cooperative, has appointed a chief operating officer (COO). Also read : Amul launches Seltzer a healthy beverage with dairy and fruits Jayen Mehta, who was acting as CEO (CGM), has been promoted to CEO of India’s largest food products […]
Amul’s Honest ingredients inside campaign for Indian sweets launched
The Indian traditional sweets market is dominated by local halwais .And Amul is investing its milk muscle to get a piece of the ‘Mithai’ business. Top dairy brand Amul is upping its presence in the mithai (traditional sweets) market in India. Amul’s Mithai portfolio currently has close to 30 products, around eight of which were introduced in the last […]
Amul launches Seltzer a healthy beverage with dairy and fruits
The company’s CMO Jayen Mehta talks about the new beverage, a daring carbonated cocktail of dairy products and fruit juice. When life gives you lemons, (you) make lemonade. Simple theory. But if the lemons come in contact with milk by accident, then it will cause an uproar in most Indian households, simply because “doodh phat […]