Beat the heat. Relish more desi flavours of ice-creams
Witnessing an uptick in demand for beverages, and ice creams, fast-moving consumer goods (FMCG) companies have introduced new products with typically desi flavours geared to appeal to the Indian palate. ITC, for instance, has launched a range of products in its beverages portfolio under Sunfeast, with smoothie flavours such as mango, litchi, strawberry and peach pineapple, fruits […]
Parle reenters dairy category with Smoodh Flavored milk
Twenty years after its brief flirtation with dairy products, Parle Agro Pvt. Ltd is back in the market with Smoodh flavoured milk, throwing a challenge to rivals such as Amul, Nestle and ITC which have carved up India’s value-added dairy beverages market. The Mumbai-based maker of Frooti and Appy fruit drinks soft-launched Smoodh at ₹10 per 85ml […]