Curd, Chaas, Ice cream, Flavored milk demand to pick up with rising mercury
Makers of beverages, ice-creams, air conditioners and coolers are anticipating strong demand for their products this summer season as mercury levels rise. The Indian Meteorological Department (IMD) recently said that the March-May period this year would be long and dry, with more days of heat waves and above-normal temperatures across the country. This is good […]
ITC targets double-digit market share for milkshake in FY24
Fast-Moving Consumer Goods (FMCG) major ITC Ltd is expecting a double-digit market share in FY24 in smoothies and milkshake beverage categories. The company offers smoothies under the brand — Sunfeast smoothies with milk and real fruits in mango, strawberry, litchi and peach-pineapple flavours. It also offers a dark fantasy chocolate shake. “We were only selling […]
ITC launches dairy products in Jharkhand under ‘Aashirvaad Svasti’
Diversified city-based conglomerate ITC Limited Monday announced its entry in the dairy business in Jharkhand with the launch of various products under its ‘Aashirvaad Svasti’ brand The company will offer a slew of dairy products like milk, curd, paneer, lassi and ‘mishti doi’ (sweet curd) to the consumers of the state, a company statement said […]
Amul, seeks to take on the ‘Cokes of the World’
Amul, India’s largest dairy brand, is rapidly scaling up its portfolio of non-dairy products to become a total foods and beverages company to compete with Nestle, Britannia, Coca-Cola and ITC, its new managing director, Jayen Mehta, said. Speaking to ET in his first interview after succeeding RS Sodhi in January at the Rs 61,000-crore brand […]
Firms not passing on ITC in prepacked Dairy may face profiteering charges
Companies not passing on the benefit of Input Tax Credit (ITC) on pre-packaged dairy and agro items may face profiteering charges. Experts say prices of such products need not go up by a flat 5 per cent because of ITC. One of the responses in an FAQ (Frequently Asked Questions) issued by the Central Board […]
5 Reasons Why India is a country To Watch in Vegan Protein Sector
India’s love affair with dairy is well documented. As a country, it has the largest dairy herd in the world and milk production accounts for 5 percent of the national economy. Local cuisines frequently feature dairy, as well as eggs and chicken. Despite this, India has been identified as a key plant-based market driver, thanks […]
FMCG Zeitgeist: Gearing up to serve the customer of tomorrow
The customer of tomorrow, in a fast-changing scenario, wants everything at the swipe of a screen and a click of a button. The customer of tomorrow is even unwilling to step out and check the physical market and wants to buy most stuff online. Along with millennial, as a large number of Gen Z-ers come […]
DAIRY NEWS Mondelez extends Bournvita into cookies, second brand extension in 2020
Food major Mondelez is extending its Bournvita brand into the cookie space, marking its second extension of the brand in five months. In August, the company had entered breakfast cereals via Bournvita, launching it in two markets, including Maharashtra and Andhra Pradesh. The back-to-back launches point to a larger game plan that the company has […]