Marico, Dabur and Amul launched more Ayurvedic products during Covid
Evolving consumer needs during COVID-19 has prompted a slew of companies to look at ayurvedic products. Also, with government guidelines advising people to consume turmeric and giloy to prevent infection, demand for ayurvedic products have increased. To capitalise on the demand for such products, fast-moving consumer goods companies (FMCG) such as Marico, Dabur and Amul have already […]
Donkey milk resembles human milk the most and available at Rs 7000 per liter
The use of donkey milk by humans for alimentary and cosmetic purposes has been popular since Egyptian antiquity. Hippocrates (460 – 370 BC), the father of medicine, was the first to write of the medicinal virtues of donkey milk. Pauline Bonaparte (1780–1825), Napoleon’s sister, is also reported to have used Donkey milk for her skin’s […]
Amul launch haldi ice cream: R S Sodhi MD
“Happy to launch Haldi ice creams with pepper, honey and dry fruits “tweeted Mr R S Sodhi MD Amul today morning. Earlier Dairy Day too had launched Haldi and Chyawanprash ice creams. The new Haldi (turmeric) ice cream is the latest addition to the brand’s ‘immunity’ line of products. In June, Amul had announced the launch of […]
FSSAI and ASCI verifying immunity claims of food products launched during Covid
Dairy and food companies launched a large number of healthy products during the lock down period. There are three key elements of new product development namely health and nutrition, indulgence and convenience. Most of the companies focussed on health and nutrition while developing and launching their products. Also read Mother Dairy Launches Haldi Doodh Ayush ministry […]