Godrej Jersey launches 3×3 strategy for 2025-26
The 3X3 strategy for the financial year 2025-26 involves driving value-added product portfolio, increasing household penetration and market expansion Creamline Dairy Products Ltd, a subsidiary of Godrej Agrovet Ltd selling products under the brand name Godrej Jersey, has announced a 3X3 strategy for the financial year 2025-26 to drive value-added product portfolio, increasing household penetration […]
Quality of milk is top priority for 54% of Indian consumers
More than half of Indian (54%) consumers ranked quality of milk as a top priority while purchasing milk. Godrej Jersey’s Milk Report also revealed that Indians are ready to increase milk consumption if they are assured of milk quality and safety. Titled ‘Bottoms Up…India Says Cheers to Milk’ the comprehensive study covering consumer responses from Delhi, Lucknow, […]
Godrej Jersey To Expand Its Retail Presence and Parlours Across India
Godrej Jersey, an Indian dairy company, is trying to make a move into the untapped potential of the milk market by addressing the competitive dynamics of the sector. Lucrative opportunities exist in areas such as value-added dairy products, organic/ farm fresh milk and exports. The market growth in Dairy requires support of significant infrastructure investment […]
Godrej Jersey eyes expanding the retail category pie
Breaking away from the practice of going for capital-intensive expansion projects, Godrej Jersey, formerly known as Creamline Dairy Products, has decided to expand its operations to newer markets by taking its retail products. The Hyderabad-based business of the diversified Godrej Agrovet is also in the process of expanding the bouquet of its retail products. “We […]
Godrej Jersey expands milks procurement
Godrej Jersey, the dairy business of Godrej Agrovet, has expanded milk procurement in Maharashtra and is eyeing export markets in West Asia for value-added products like ghee. “We have entered into Maharashtra for milk collection in a big way in areas closer to Hyderabad as there is a shortage of milk in Telangana” said Bhupendra […]
Upcoming ‘flush’ season holds the key to cooling milk prices – CEO Jersey
Indian dairy and cattle farmers have been barely recovering their input costs this year, thanks to the increase in fodder and fertiliser prices. As a result, dairy manufacturers have resorted to several price hikes. The flush season, or the period when milk production is high, will play a key role in moderating the prices of […]