Amul has never intended to work against other cooperatives’
The country’s largest dairy brand, the ₹72,000 crore Amul has been in the eye of a storm due to its alleged high-handedness. It began with its entry into Karnataka in April and now States such as Kerala are also complaining. Though the law doesn’t prevent Amul from selling in other States (it has been procuring […]
Milk wars boil over Amul’s plans for Karnataka, Tamil Nadu
The recent battles between the Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand, and Nandini in Karnataka and Aavin in Tamil Nadu may have some roots in a 10-year-old headline-grabbing tussle between Verghese Kurien, the driving force behind India’s White Revolution and GCMMF chairman, and Amrita Patel, chairman of the National Dairy […]
Confident of achieving every target that we have set Jayen Mehta
The opportunity for the Indian dairy sector is very large and I am very sure in the years to come whatever targets that we have got, it will be easily achievable for a simple reason that the brand Amul has achieved a size and a scale and more importantly the trust of the consumers and […]
Rajasthan, MP outpace Gujarat in milk output value growth
Gujarat has earned the title of the milk capital of the country for the strides it has made in the organized dairy sector, but neighbouring Rajasthan and Madhya Pradesh have outpaced Gujarat in terms of the value of milk output over the past decade. A report compiled by the Union ministry of statistics and programme implementation (MoSPI) […]
Amul steps into Tamil Nadu to procure milk at premium
Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which owns India’s largest dairy brand ‘Amul’, is preparing to start milk procurement in Tamil Nadu. The marketing division of Amul has released multiple advertisements inviting farmers to supply milk in northern districts of the state, including Dharmapuri, Vellore, Krishnagiri, Tiruvannmalai, Ranipet and Kancheepuram districts. This would be […]
Amul Is Eyeing Every Item In Your Kitchen
With consistent growth in its group turnover over the years through its dairy and value-added dairy products, Amul now seeks to go all out in India’s booming FMCG space as it believes it is the right inflexion point to tap into other non-dairy food categories. Above Amul’s big diversification bet is the success of the […]
There is so much to learn from Jayen Mehta MD Amul (GCMMF)
Today marks the beginning of my 33rd year with Amul. I joined GCMMF on May 1, 1991 after graduating from IRMA. It was a dream job, with a caveat of a 3 year bond which would pay my education loan. That 3 has become 33 today and I am still in my first job serving […]
Amul Dairy directors were not part of New Zealand delegation
Three days after the Gujarat Cooperative Milk Marketing Federation Ltd denied that two members of a dairy delegation from Gujarat had harassed a woman while on a study tour to New Zealand , Vipul Patel, Chairman of Kaira District Cooperative Milk Producers’ Union Limited – the oldest milk cooperative of Gujarat known as Amul Dairy […]
Amul Vs Nandini: Don’t let politics stoke market sub-nationalism
Fists have been waved in poll-bound Karnataka, where opposition parties like the Congress and Janata Dal (Secular) have joined pro-Kannada groups in attacking the state’s Bharatiya Janata Party (BJP) government for letting Gujarat’s Amul sell milk and other dairy products there. This, they allege, poses a threat to Nandini, a brand operated by the state’s […]
Sanjaya Baru | Amul and dairy co-ops: Milch cows get political
The controversy generated by the aggressive push into Karnataka of the Gujarat-based Amul, owned by the Gujarat government’s multi-billion dollar entity, the Gujarat Cooperative Milk Marketing Federation (GCMMF), was just waiting to happen. Worried about the impact of the controversy on the outcome of the state Assembly elections in Karnataka, the Amul management has beaten […]