Amul launches Seltzer a healthy beverage with dairy and fruits
The company’s CMO Jayen Mehta talks about the new beverage, a daring carbonated cocktail of dairy products and fruit juice. When life gives you lemons, (you) make lemonade. Simple theory. But if the lemons come in contact with milk by accident, then it will cause an uproar in most Indian households, simply because “doodh phat […]
Sarhad dairy to venture into Fruit Juices to be marketed by Amul
Kutch’s Sarhad Dairy, which is member of Gujarat Cooperative Milk Marketing Federation (GCMMF) that owns brand Amul, is mulling to set up a fruit processing plant near Bhuj. The fruit juice and pulp extracted would be used for making different value-added products which will be marketed under brand name Amul. The Sahad Dairy authorities have been […]