Britannia’s Winkin’ Cow Becomes Rs 100 crore Brand in FY22
Britannia industries said dairy beverages brand Winkin’ Cow has surpassed Rs 100-crore revenue mark and the food company is expanding its offerings to various segments in the category. The company aims to grow the brand by 50 to 60 percent every year with the infusion of consumer-led franchise-building as well as portfolio expansions, said Varun Berry, Managing […]
How Parle Agro is milking the flavoured milk market with Smoodh
A few months ago, Nadia Chauhan went on an excursion to Patalganga River, some 60 km east of Mumbai. Nestled amid the rocky Sahyadri mountains and flanked by grassy vistas, she noticed local kids wading into the cool waters holding packs of Smoodh—a newly launched flav`oured milk drink from the house of Parle Agro, the […]
Parle reenters dairy category with Smoodh Flavored milk
Twenty years after its brief flirtation with dairy products, Parle Agro Pvt. Ltd is back in the market with Smoodh flavoured milk, throwing a challenge to rivals such as Amul, Nestle and ITC which have carved up India’s value-added dairy beverages market. The Mumbai-based maker of Frooti and Appy fruit drinks soft-launched Smoodh at ₹10 per 85ml […]
Flavored milk has differential GST tarriff line from 5% to 12% across India
Flavoured milk has found different flavours with different Authorities for Advance Rulings (AARs). While Gujarat AAR followed its counterparts in Tamil Nadu and Andhra Pradesh to hold GST at the rate of 12 per cent, the Karnataka AAR went for 5 per cent. Latest rulings from Gujarat are related with two famous milk product brands, Amul and […]
Covid second wave will impact consumption of chilled dairy products
Ice-cream, buttermilk and flavoured milk could see some short-term demand constraints as consumers focus on essentials amid fresh round of restrictions to curb spread of covid-19, according to a report by ICICI Securities. “Ice cream consumption will likely remain impacted due to the fear of coronavirus, reduction in out-of-home consumption and reduction in the number […]
Flavoured milk market will grow to be 71% of dairy drink in India by 2028
India may be one of the largest milk producers globally, Indian consumers associate milk with being healthy and just 37 per cent perceive milk to be a high source of calcium. Today’s consumers are pursuing healthier lifestyles and adopting diets that are beneficial to their overall wellbeing. Though Indian consumers may not fully recognise milk’s […]