Coke’s $7 billion bet on milk hits big, but Wall Street wants more
Fairlife filters its milk to boost protein, reduce sugar by half and eliminate lactose, while also, according to fans, being creamier. That’s helped it become Coke’s fastest-growing US brand and crucial to its growth strategy of moving beyond soda. When walking into Coca-Cola’s office in Chicago’s trendy West Loop, the soda giant’s iconic logo is […]
Fairlife is The Coca-Cola Company’s Newest Billion Dollar Brand
Fairlife, LLC, a subsidiary of the Coca-Cola Company, has surpassed $1 billion in annual retail sales. Founded in 2012, Fairlife has pioneered ultra-filtration in the dairy industry through its portfolio of better-for-you products that are leading the value-added dairy category. Over the last decade, fairlife has remained committed to innovation and provided consumers with high-quality nutrition […]