Milk subsidy to the farmers : A tool for development or a weapon to kill
The Meteorological Department has said that there is a possibility of severe heat in most parts of the country; this year between March and May. The IMD said that areas from west to central and northwest India will have a heat-surge between March and May;and the temperatures will go above normal. In other words, this […]
Who moved Fonterra’s Cheese for the second time in India since 2002?
Britannia industries Ltd proudly announced their joint venture with Global leader Fonterra from New Zealand on March 25th 2002. The main objectives of the JV were sourcing, manufacturing and distribution of milk and milk products in India. The new company had full access to Fonterra’s Research and development strengths . This access was mainly to […]
People don’t want quarter inch drill.They want quarter inch holes
People don’t want quarter inch drill.They want quarter inch holes. Theodore Levitt wrote this in an article Marketing Myopia way back in 1960 . The context of this article is to highlight the inability of the marketer to see the big picture. Most of the time the marketers are focussing too narrowly on selling their […]
Looking at the dairy industry from here- the only way is to go Up
“As I am touched by the first ray of light, I ask myself can something so wrong feel so right.”….Work of Art I saw the sunrise today and it was no less beautiful than it was yesterday. As per Pluto, Beauty lies in the eyes of the beholder . We can see a day coming […]
Central and state government must work in tandem for dairy development
Calculus is a branch of mathematics that involves the study of rates of change. It has two branches. They are names as differential and integral calculus. Life is another name for change. The process of solving problems is nothing but changing the status quo. Let us look at the ways in which dairy problems are being […]
Omicron a reality or premature arrival of the future
The Hindu shared four possible scenarios for a third wave in June 2021. The new variant of Omicron is pushing the whole world towards an abnormal future. Are we ready for this future ? We must also try to anticipate the impact of the third wave on the dairy industry. In the first scenario, the […]
High Heat in SMP and ghee prices- Is it real or a false positive ?
I hope everyone had a great festival time in last fortnight. This Diwali as expected we saw the return of smiles on the faces of consumers as well as shopkeepers. The markets were illuminated with old hustle and bustle. The sale of sweets also touched a new high. The media however did their routine job […]
A true dairyman is gifted with virtues of a mother so why adulterate milk ?
Diwali will be in its true elements after two years . The lights of happiness and joy are covering the darkness of pain and despair. Hope is a new certainty. The pain and despair of the pandemic is just fading out. Corona has made all of us a better human being. We have become more […]
Show me the silver lining for the dairy farmers this year
India has received good monsoons this year. Reservoirs are full in almost all the states in the country. The farmers have all the reasons to feel happy except for those who are facing untimely rains in October. Water sufficiency in the country is an insurance against shortage of feed and fodder till next summer. The […]
What is PMFME Scheme ? Micro market is sufficient for a micro enterprise
PMFME stands for Prime minister Formalisation of Micro Food processing enterprise Scheme. India has over 2.5 million micro food processing enterprises operating in the unorganised or informal sector. This informal sector has only 7% share in investment and 3% in outstanding credit. However this sector generates 74% of the total employment with one third as […]