Juice and dairy beverage focussed on affordability, health
At a time when soft drink players are locked in a battle amidst intensifying competition, the juice and dairy beverage industry is also stepping on the gas. Industry players have been sharpening their focus on the affordability plank with the onset of summer season. They are ramping up distribution of small packs, launching new products besides […]
Cola, beverage & dairy firms eye 25% growth this summer
Capitalising on the soaring temperature, FMCG firms selling juices, fizz drinks, ice creams and milk-based beverages, including Parle Agro, ITC Foods, Mother Dairy, Coca-Cola, and Rasna have ramped up the production and stocks of low-unit packs (between Rs 5- Rs 10) to drive consumption and volume growth. After a tepid 2023 due to a weak […]
Parle Agro’s quest for ₹10 price point in scaling dairy milk beverages
In 2021, home-grown beverage manufacturer, Parle Agro (maker of Frooti and Appy Fizz) entered the dairy-based beverage business with the launch of Smoodh, its flavoured milk brand. Not only has the company extended Smoodh to yogurt-based beverages, joint managing director Nadia Chauhan is confident that her portfolio of dairy beverages would contribute 50% of the […]
Flavoured milk market will grow to be 71% of dairy drink in India by 2028
India may be one of the largest milk producers globally, Indian consumers associate milk with being healthy and just 37 per cent perceive milk to be a high source of calcium. Today’s consumers are pursuing healthier lifestyles and adopting diets that are beneficial to their overall wellbeing. Though Indian consumers may not fully recognise milk’s […]