Why is Amul bullish about its cheese offerings all of a sudden?
The brand has unveiled two ad films calling out companies that serve ‘fake cheese’, at a time when McDonald’s is dealing with a cheese controversy of its own. https://youtu.be/r_QSsUPphZA Amul has embarked on an assertive advertising campaign aimed at highlighting the authenticity of its cheese offerings amidst conversations about counterfeit cheese products in the market. […]
Amul caught in a fresh row over new AP dairy project
Co-operative giant Amul is trapped in a fresh controversy. This time trouble is brewing around its new dairy project in Andhra Pradesh. The dairy major, owned by Gujarat Milk Marketing Federation, is investing ₹385 crore to revive the Chittoor Co-operative Dairy. While it is geographically a strategic investment for Amul as it is close to […]