Amul takes a comical detour in new ads; asks you to ‘be more milk’

The brand has unveiled two TVCs, both drawing peculiar parallels between milk, honesty, and comfort. Amul is asking you to be more milk. What does that even mean? The brand’s new campaign, titled ‘Be More Milk’, is drawing circles around milk, honesty, and comfort. https://youtu.be/bJTiyRQ53y4 In a pair of ad films, Amul has ingeniously explored […]