Amul’s Protein Push Faces Brand Perception Challenges
Amul, India’s largest dairy cooperative, has ventured into the protein-enriched food segment to address the country’s significant protein deficiency—affecting 73% of the population, with only 9% awareness. Since 2022, Amul has introduced products like protein lassi and protein kulfi, aiming to make protein consumption more accessible to the masses. In 2025, Amul launched high-protein mango […]
India Poised to Challenge U.S. in Global Butter Export Markets
In a development that could reshape global dairy trade dynamics, India is emerging as a serious contender to the U.S. in the international butter market, according to a recent analysis by U.S.-based dairy experts. While the U.S. has traditionally maintained a stable share in global butter exports, India’s rising milk production, expanding processing infrastructure, and […]
McKinsey: US Dairy Sector Focus on Sustainability Challenge
McKinsey survey finds US dairy firms like Arla Foods, Müller and First Milk are prioritising sustainability issues including sustainable food production Whilst McKinsey, the global consulting firm, says progress on sustainability commitments is evident, it adds that farm-level emissions remain a stubborn challenge. McKinsey has completed its sixth annual survey of US dairy executives, conducted with […]
White wave: Milk procurement glut poses challenge to Mysuru Milk Union Ltd
Mysuru Milk Union Limited (MyMUL) is procuring 10 lakh litres of milk daily, which has posed it a new challenge in utilising the surplus milk. In 2017, the milk union was procuring 5.5 lakh litres of milk from dairy farmers through its 1,105 primary milk producers cooperative societies. The daily milk procurement touched 7.5 litres by 2022. But […]