Amul’s Protein Push Faces Brand Perception Challenges

Amul's protein brand perception dairynews7x7

Amul, India’s largest dairy cooperative, has ventured into the protein-enriched food segment to address the country’s significant protein deficiency—affecting 73% of the population, with only 9% awareness. Since 2022, Amul has introduced products like protein lassi and protein kulfi, aiming to make protein consumption more accessible to the masses. In 2025, Amul launched high-protein mango […]