Amul makes a splash in New York’s Times Square
Through a new campaign, the brand wants a larger slice of the global dairy market Times Square is one of the most iconic places in New York City and is a huge tourist attraction. On a busy day, at least half a million cross the location. Housed in midtown Manhattan, it is a big attraction […]
Amul takes a comical detour in new ads; asks you to ‘be more milk’
The brand has unveiled two TVCs, both drawing peculiar parallels between milk, honesty, and comfort. Amul is asking you to be more milk. What does that even mean? The brand’s new campaign, titled ‘Be More Milk’, is drawing circles around milk, honesty, and comfort. https://youtu.be/bJTiyRQ53y4 In a pair of ad films, Amul has ingeniously explored […]