Amul celebrates women-dairy farmers with an empowerment mission
In an initiative to recognize the heroes of rural India, Amul presents ‘Floating Stories,’ a campaign highlighting the journey of women dairy farmers who have overcome challenges and changed their lives. Floating Stories is an exhibition of photostories that were printed on the milk of financially and socially successful Amul-women-dairy farmers. This approach serves as […]
Wide range, discerning consumer, boom time for Rs 30,000-cr ice-cream industry
As 11-year-old Kyra Arora enters the newly opened ‘ice-cream studio’ near her home in Panchkula, her eyes light up. On offer is a mouthwatering range of bars, lollipop sundaes, popsicles, ice-cream sandwiches, gelatos and mini bites. The unending variety is no vanity enterprise. It’s an indication of a booming ice-cream market and the exponential […]
45-50% growth in Amul’s summer product categories likely this year: Jayen Mehta
Jayen Mehta, MD, Amul India, says “today, more than 38% of the sales come from towns with a population of less than 20,000. This shows the brand is not just an urban brand, but the range of products is helping us go deeper into the country. We want to reach every single village of the country. So, […]
After US, Amul to start fresh milk sales in more countries
After announcing the sale of locally sourced ‘fresh milk’ in the United States (US), the Gujarat Cooperative Milk Marketing Federation (GCMMF) – which sells dairy products under ‘Amul’ brand – is aiming to launch similar business in a few more countries. “Quite a few markets we are unable to reach directly with our products and […]
Amul Launches Fresh Milk in US Following Modi’s Global Ambition
A month after PM Narendra Modi asked Amul to emerge as world’s largest dairy, ‘The Taste of India’ has taken a big leap by launching fresh milk in US. This is the first time that Amul’s fresh milk range has been launched outside India. Partnership of Gujarat Co-operative Milk Marketing Federation (GCMMF) and Michigan Milk Producers Association (MMPA), US’s tenth-largest dairy […]
Curd, Chaas, Ice cream, Flavored milk demand to pick up with rising mercury
Makers of beverages, ice-creams, air conditioners and coolers are anticipating strong demand for their products this summer season as mercury levels rise. The Indian Meteorological Department (IMD) recently said that the March-May period this year would be long and dry, with more days of heat waves and above-normal temperatures across the country. This is good […]
How Amul’s entry into South India is causing a churn in the cooperative industry
State milk cooperatives have fostered a no-competition spirit among each other. Now, the Gujarat-based milk procurer has caused a stir as it enters the South In the 1980s and the 1990s, the best suitor to the rich, brown Robusta from the blue Nilgiris was the creamy-complexioned Aavin from Tamil Nadu’s plains. In neighbouring Karnataka and […]
Kutch – A hub of Camel milk in the making
The Kutch District Milk Producers Union Limited, popularly known as Sarhad Dairy, organised a symposium on Camel Milk, bringing together dairy cooperative leaders, academicians, researchers, camel rearers, and doctors, to discuss the therapeutic and other benefits of camel milk and how it can be popularised. The symposium was organised in Kutch as part of the […]
Why is Amul bullish about its cheese offerings all of a sudden?
The brand has unveiled two ad films calling out companies that serve ‘fake cheese’, at a time when McDonald’s is dealing with a cheese controversy of its own. https://youtu.be/r_QSsUPphZA Amul has embarked on an assertive advertising campaign aimed at highlighting the authenticity of its cheese offerings amidst conversations about counterfeit cheese products in the market. […]
UP: PM Modi inaugurates Amul’s Banas Dairy Plant in Varanasi
Prime Minister Narendra Modi inaugurated Amul’s Banas Kashi Sankul milk processing unit in his parliamentary constituency of Varanasi in Uttar Pradesh. The plant is Amul’s largest plant in Varanasi. The Banas Kashi Sankul is a milk processing unit of Banaskantha District Cooperative Milk Producers Union Ltd built at the UPSIDA Agro Park, Karkhiyaon in Varanasi. […]