Amul Targets 5X Protein Production Growth, Leverages IPL
Amul, India’s largest dairy cooperative, is aggressively expanding its protein production capacity, aiming for a fivefold growth within the next few years. This move is backed by a strategic marketing push during the Indian Premier League (IPL), targeting higher consumer awareness about daily protein intake. Currently producing around 1,000 tonnes of protein powder annually, Amul […]