Milk Tops Orders in India’s Quick Commerce Trends: Zepto Report
According to Zepto’s 2025 annual trends report, milk emerged as the most-ordered item across major Indian metros, highlighting how quick commerce demand for daily essentials has surged alongside traditional grocery habits. In Bengaluru, Nandini milk led with approximately 8.8 million units ordered, while in Mumbai and Delhi NCR, Amul milk accounted for around 9 million…
People don’t want quarter inch drill.They want quarter inch holes
People don’t want quarter inch drill.They want quarter inch holes. Theodore Levitt wrote this in an article Marketing Myopia way back in 1960 . The context of this article is to highlight the inability of the marketer to see the big picture. Most of the time the marketers are focussing too narrowly on selling their…