Milky Mist Eyes ₹73,000-Cr Paneer Opportunity
India’s paneer market was valued at around ₹73,140 crore in 2025, according to IMARC, but only an estimated 5–7% is organised and branded, leaving significant room for companies such as Milky Mist to gain share as consumers increasingly prioritise quality, hygiene and consistency. Regulatory action against analogue paneer could accelerate this formalisation: Maharashtra’s FDA tested…
US Bans Some Canadian Dairy Imports
The United States will ban imports of certain Canadian dairy products from September 29, 2026, escalating the ongoing US–Canada trade war. The move follows Canada’s retaliatory tariffs on about $20 billion of US goods, after Washington imposed a 50% tariff on Canadian cars and raw materials. The dairy measures are particularly significant because the US…
US Dairy Rides Protein Craze to New Growth
The US dairy industry is witnessing strong growth as surging consumer demand for protein transforms whey from a low-value byproduct into one of the sector’s most profitable products. The trend, driven by health-conscious consumers, fitness enthusiasts and the widespread use of GLP-1 weight-loss medications, has significantly increased demand for whey protein, creating new revenue opportunities…
Protein Craze May Raise Infant Formula Costs
The global “proteinmaxxing” trend—where consumers deliberately increase protein intake for health and fitness—could push infant formula prices higher as demand for whey protein continues to surge, industry experts have warned. The popularity of GLP-1 weight-loss medicines, which encourage users to consume more protein to preserve muscle mass, has further accelerated demand for whey protein concentrates…
Dairy Processors Boost Whey Without Plant Expansion
As global demand for whey protein continues to outpace supply, dairy processors are increasingly focusing on operational efficiency rather than new factory construction to unlock additional production capacity. According to industry experts featured by DairyReporter, many processing facilities are already operating membrane systems, pasteurisers and dryers close to full capacity, making bottlenecks in filtration, cleaning…
Whey Protein Prices Nearly Triple Amid Global Demand Surge
Global whey protein prices have surged to record levels as demand for high-protein foods continues to outpace supply, creating significant challenges for food manufacturers and opening new opportunities for dairy processors. According to Ingredients Network, citing recent market reports, the price of Whey Protein Concentrate 80 (WPC80) in the United States has climbed to more…
Parag Scales Avvatar Amid Global Whey Crunch
Parag Milk Foods is accelerating the expansion of its sports nutrition brand Avvatar despite ongoing global whey supply constraints, as the company strengthens its position in India’s fast-growing high-protein nutrition market. According to BestMediaInfo, Avvatar has evolved from a digital-first brand into a comprehensive omnichannel business, expanding beyond e-commerce into gyms, nutrition stores, modern retail…
Big 7 Exporters Shift Focus to Cheese & Whey
The world’s seven largest dairy exporters are increasingly shifting milk into higher-value products such as cheese, whey and specialty dairy ingredients, as global milk supplies recover and demand patterns evolve, according to DairyReporter. While global milk production is expected to grow modestly in 2026, exporters are moving away from lower-margin commodity powders to maximize returns…
Whey Protein Boom Reshapes Global Dairy Industry
Whey protein, once considered a low-value byproduct of cheesemaking, has become one of the dairy industry’s most valuable commodities as the global “proteinmaxxing” trend fuels unprecedented demand. According to The Guardian, rising health consciousness, the growing popularity of GLP-1 weight-loss drugs such as Ozempic, and the widespread addition of protein to everyday foods have transformed…
US Protein Boom Fuels Whey Supply Crunch
The surging demand for high-protein foods in the United States is creating an unprecedented shortage of whey protein, as the dairy industry struggles to expand processing capacity fast enough to meet consumer demand. According to CNBC, the boom is being driven by growing health consciousness, the popularity of GLP-1 weight-loss drugs, and the rapid expansion…